Adobe Digital Index 2014 U.S. Digital Video Benchmark
Our latest Adobe Digital Index report for 2014 shows that more people watched TV online than ever before.
TV consumption across devices grew 388% year-over-year (YoY) and programmers saw broader use as unique monthly viewers increased by 146% YoY across browsers and TV apps.
While online TV consumption remains fragmented across platforms, gaming consoles and over-the-top (OTT) devices gained the largest percentage of market share and Android apps surpassed desktop browsers as access points for watching TV online.
See the full report for all the data and insights: http://cmo.cm/ZLWKfx
TV consumption across devices grew 388% year-over-year (YoY) and programmers saw broader use as unique monthly viewers increased by 146% YoY across browsers and TV apps.
While online TV consumption remains fragmented across platforms, gaming consoles and over-the-top (OTT) devices gained the largest percentage of market share and Android apps surpassed desktop browsers as access points for watching TV online.
See the full report for all the data and insights: http://cmo.cm/ZLWKfx
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