Adobe and Nielsen to Create Industry’s First Comprehensive Measurement Platform for Digital Content
See how Adobe and Nielsen are working together to deliver the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps.
The collaboration will integrate Nielsen’s digital audience measurement products with Adobe Analytics and Adobe Primetime. As a result, media companies will benefit from new Nielsen Digital Content Ratings, Powered by Adobe, that will offer comparable metrics to measure audiences accurately and consistently across every major IP device, including desktops, smartphones, tablets, game consoles and over-the-top boxes.
The collaboration will integrate Nielsen’s digital audience measurement products with Adobe Analytics and Adobe Primetime. As a result, media companies will benefit from new Nielsen Digital Content Ratings, Powered by Adobe, that will offer comparable metrics to measure audiences accurately and consistently across every major IP device, including desktops, smartphones, tablets, game consoles and over-the-top boxes.
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