You Can't Trust Marketers - Cannes Lions 2013
At Cannes Lions International Festival of Creativity 2013, we spoke with people about whether marketers can be trusted. Digital marketing lets brands do some highly tailored experiences on the web, and new targeting technology may make it seem like your favorite companies know you TOO well. Some people love the personalization of sites and ads, others may bristle. See snippets from the Adobe panel hosted by SVP and CMO Ann Lewnes, with Lisa Donohue, CEO of Starcom USA, Steven Althaus, BMW head of brand, and Tina Brown, editor in chief of Newsweek Daily Beast Company. #MetricsNotMyths
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