Yell Group and Adobe Providing Relevant Content for Customers
Yell Group, a large directory business—that provides yellow and white pages services in different parts of the world, relies on Adobe for analytics and optimization. Adobe provides very powerful platforms to help interact and drive insight from the data Yell is capturing. Adobe helps Yell to make sure they are giving their customers the best content and experience. The online marketing space is changing every day, and Yell relies on Adobe to capture and track data. They have to stay ahead of the curve. With Adobe solutions, Yell has seen a lot of additional revenue come in to the company.
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