Valtech Blends Mobile App and Physical Shopping Experiences for Grocers
Hear from Joshua Eli Young, the Vice President of Global Partner Alliances and Strategies at Valtech, about the importance of investment in mobile for brick-and-mortar companies who need to deliver relevant, contextual apps that enhance the customers' in-store experience. Valtech used Adobe Experience Manager Mobile—with AEM as the main content source—to develop a shopping app that blends the possibilities of mobile with a physical shopping experience at a supermarket. Through the app, users create shopping lists, check things off their list, are prompted with healthy recommendations and recipes, and track spending and rewards—all controlled and stored through AEM Mobile.
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