Vail Resorts Drives 200% Increase in Season Pass Sales Through Social Media Channel
Vail Resorts—the operator of many ski areas throughout the United states--launched a huge project with their Epic Mix App—which really brings a digital experience to their guests as they are enjoying the company's resorts. Vail relied on Adobe to help measure this initiative. With Adobe solutions, Vail Resorts has been able to gain insight about how guests use the website and mobile apps. Vail Resorts then used this information to optimize the experience for their customers. By leveraging Adobe, Vail Resorts has been able to understand which channels drive product sales. The company realized that social media was a great channel to message their season pass campaigns. Once Vail had an understanding of this, the company was able to drive a 200% increase in season pass sales through the social media channel.
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