Using cross-tab analysis to explore basic marketing attribution in Analysis Workspace
There are many ways you can take your attribution methodology to the next level with Adobe Analytics. We know not everyone is ready to jump straight into Data Workbench & algorithmic attribution, but did you know there some more basic approaches you can take in Analysis Workspace today? In this video, we highlight how you can derive deeper insights from the Marketing Channels report using cross-tab analysis in Analysis Workspace.
For more information on this topic, go to:
https://marketing.adobe.com/resources/help/en_US/mchannel/index.html
For more information on this topic, go to:
https://marketing.adobe.com/resources/help/en_US/mchannel/index.html
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