Taylor’s University Delivers Personalized Experiences to Current and Prospective Students

Taylor’s University, Malaysia’s top private university, uses Adobe Experience Cloud to design customized marketing and engaging experiences to bring students to the university. Leveraging the unified Adobe platform with solutions including Adobe Experience Manager, Adobe Analytics, and Adobe Target, the university intends to transform the entire student journey—from acquisition and retention all the way to post-graduate phases.https://adobe.ly/2EwYfTW