St. Jude Children’s Research Hospital creates engaging experiences | Adobe Experience Cloud

St. Jude’s Hospital has diverse audiences including scientists, patients and families, and donors. The organization needed to provide different experiences quickly. It implemented personalization easily with Adobe Experience Manager. Explore Experience Manager by visiting adobe.ly/2jOID6d.

The organization seeks to provide a “deeper engaging experience for people who help us fundraise,” according to Matt Ladner, Sr GUI developer at ALSAC, the fundraising and awareness arm for St. Jude. The hospital and its fundraising organization can now cross platforms and channels, speaking specifically to unique audience needs. Using Experience Manager, it will continue to enrich and personalize experiences across mobile, video, etc.

Visit the St. Jude Children’s Research Hospital website at www.stjude.org.

Take a look at Adobe Experience Manager capabilities at adobe.ly/2jOGEyI.