Seminar: Why social content is (still) king and how to get it right

As your audience interacts with more and more branded social content, they demand a lot more from social content marketers in terms of relevance, engagement, and quality. Learn how marketers are evolving their content strategy to respond to real-time situations, anticipate and organically join conversations, and lead storytelling in an authentic way. Explore the tactics and tools that drive these strategies and the results that prove its effectiveness.

Presenter(s):
David Isherwood, Global Social Media Manager, Renault
Becks Moring, Manager, Adobe Social EMEA, Adobe
Simon Nicholson, EMEA Social Media Manager, Adobe
Fearghal O'Connor, Industry Manager, Tech B2B, YouTube