Seminar: Measuring social engagement in hard numbers
Today’s marketers are expected to deliver relevant customer messages and experiences at every stage of increasingly complex - and unique - customer journeys. To do that, marketers need to understand the different touchpoints of social customers, a process made more difficult by the fact that many social engagements within a customer journey are not with brand-owned content, sites or apps.
Presenter(s):
Jack Ashman, Social Media Consultant, Adobe
Roberto Kusabbi, Senior Social Media Community Manager, Sony PlayStation
Presenter(s):
Jack Ashman, Social Media Consultant, Adobe
Roberto Kusabbi, Senior Social Media Community Manager, Sony PlayStation
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