Seminar: Adidas goes “All In” for Omni-Channel Customer Experience
At adidas the consumer is at the heart of everything. To connect consumers with their passion, the company chose Adobe Campaign to ensure a more personalised experience across all touch points, build long-term relationships and create measurable value for the brand. Join the adidas team on their journey towards consumer centricity and omni-channel campaign management.
Learn how: adidas got started, key enablers to succeed as global company with marketing automation, keeping the right balance between local and global, ensuring that business, IT and operations stay in sync.
Presenter(s):
Benoit Gourdon, Senior Director, Adobe Campaign, Adobe
Chandra Mostov, COO, Wunderman
Nuno Pedro, Director Projects & Programs, adidas Group
Bob Van Der Beek, Global Director Omni Channel CRM | eCom, adidas Group
Learn how: adidas got started, key enablers to succeed as global company with marketing automation, keeping the right balance between local and global, ensuring that business, IT and operations stay in sync.
Presenter(s):
Benoit Gourdon, Senior Director, Adobe Campaign, Adobe
Chandra Mostov, COO, Wunderman
Nuno Pedro, Director Projects & Programs, adidas Group
Bob Van Der Beek, Global Director Omni Channel CRM | eCom, adidas Group
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