Prudential Marketing VP: 'Brand Strategy Follows Business Strategy' Is A Smart Strategy | CMO.com
In an exclusive video interview with CMO.com, Niharika Shah, VP of brand advertising and marketing at Prudential, talks about Prudential's focus on customer experience, and the importance of investing in technology to better understand the role that media plays in engaging current and potential customers. Shah also talks about the importance of aligning marketing to the overarching business strategy.
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