Primes vs Zoom (Canon 24-70mm f/2.8L II)

If you had the same amount of money to spend on either one zoom lens or three prime lenses, which one should you go for? Lok and Kai compare the 24-70mm range by looking at a Canon 24-70mm f/2.8L(http://bit.ly/24-70mmii) and comparing it to a 24mm Canon 24mm f/2.8 IS USM(http://bit.ly/EF24mmUSM), Canon 35mm f/2 IS USM(http://bit.ly/Canon-35mm) and Sigma 50mm f/1.4 ART(http://bit.ly/Sigma50mm1-4).

Pricing Reference:
Canon 24-70mm f/2.8L II
http://www.digitalrev.com/product/canon-ef-24-70mm-f2/MTAwMDI5OQ_A_A

Canon 24mm f/2.8 IS USM
http://www.digitalrev.com/product/canon-ef-24mm-f2-8/MTAwMDMwMA_A_A

Canon 35mm f/2 IS USM
http://www.digitalrev.com/product/canon-ef-35mm-f-2/MTAwMjE2MQ_A_A

Sigma 50mm f/1.4 DG HSM ART
http://www.digitalrev.com/product/sigma-50mm-f-1-4/MTEwMzA2OA_A_A

Image "Vintage Alphabet Jigsaw" by Flickr user tiffany terry

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