Philips Customer Success Video: Creating Relevant Customer Experiences
Philips is trying to create the very best experience possible for their consumers. The company is an Adobe Digital Marketing Suite customer leveraging CQ, SiteCatalyst and Scene7. Last year Philips purchased Adobe CQ to help build their male grooming engagement platform. They wanted to have a flexible environment where they could build sites quickly for the local markets. CQ was the best tool to use in terms of ease of use and user friendliness. They wanted something that empowered the different marketers that would be using it.
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