Pandora extends its audience focus to its digital marketing | Adobe Experience Cloud

Pandora is all about improving the listening experience for music fans. With Adobe Experience Manager, the brand’s audience-centric approach was built into its digital marketing strategy.

Explore Experience Manager capabilities at https://adobe.ly/2iZKmof. The Pandora experience is built to give users the type of experiences they’ll share with friends and family. A key part of that is discovery.

Adobe helped to leverage discovery further through marketing channels. As chief product officer Chris Phillips puts it, “We let customers know we are thinking about them.” Adobe Experience Cloud allows Pandora to extend its customers’ experiences outside of its product. Visit the Pandora website at https://www.pandora.com/. To find out how you can extend your customers’ experiences, explore our solutions further at https://adobe.ly/2ACFoZK.