Make Experience Your Business | Keynote Highlights Day 2 | Adobe Summit 2017
Adobe VP of Strategy, Alliances and Marketing, John Mellor and CMO & EVP, Ann Lewnes focus on the importance of emotion in designing meaningful and impactful brand experiences. Learn from others who are driving effective change within their organizations to achieve the Experience Business vision and who are great storytellers — including NBA CMO Pam El; Facebook VP, Business & Marketing Partnerships, David Fischer; and Super Bowl MVP Peyton Manning. Prepare to be inspired and delighted throughout the morning, and ready for a fun surprise or two.
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