Latency Analysis with Cohort Tables

The Latency Table setting in Cohort Tables allows you to analyze behavior of your cohorts before and after the inclusion event (not just after like standard Cohort depicts). This setting is helpful for analyzing the impact of a new product or campaign launch, as an example.

For more information, visit: https://marketing.adobe.com/resources/help/en_US/analytics/analysis-workspace/cohort_analysis.html