How Germany’s T-Systems Is Adapting To The Digital Economy | CMO.com
Speaking to CMO.com in a three-part video series, VP Brand Communications Sven Krüger explains how the brand aims to adapt to the digitisation of the economy. The first video explores how marketing has to be right at the start of product design, as it will allow brand communications to reach customers more effectively. Krüger also talks about social media’s importance to T-systems, providing the company with instant and unfiltered customer feedback.
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