Fragmentation In Video Viewing No Laughing Matter For Comedy Central | CMO.com
Marketers are eying the Millennial generation, as the group’s disposable income begins to climb. Walter Levitt, CMO of Comedy Central, says his company is focusing on “being wherever Millennials are looking to laugh.” These days, that means pretty much everywhere. Watch and learn more about the fragmentation of video consumption among Millennials and how it is both a challenge and an opportunity for his company.
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