Forrester Research: Integrate apps in the marketing mix
Companies and brands intuitively know they should be on tablets and mobile devices - and in 2013 they're increasingly forming cohesive strategies for targeting these connected consumers. Learn from Jeffrey Hammond, VP and Principal Analyst at Forrester Research, what function mobile plays in the marketing mix, the role of apps and the mobile web, and how to take advantage of these emerging trends to connect with your stakeholders.
ÖNERİLEN YAZILAR
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