Featured Artist #3 - Oliver Oettli

Here's the full story about these amazing photos.
http://www.photosincolor.com/featured-artist-3-oliver-oettli/

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www.oliveroettli.com

I came across Oliver Oettli's fantastic work when I noticed these wonderful photos of models appearing from clouds of coloured powder. I thought the images were wonderful but what is really interesting is Oliver doesn't usually shoot conceptual fashion. He actually describes himself as a 'People and Corporate' photographer.
I wanted to find out how a Corporate photographer came to shoot these electrifying fashion shots, amazingly it was all done for his Christmas Card send out. How wonderful. Here is what Oliver had to say.
I wanted to make an exciting Christmas Card to send to my clients and therefore we thought about an uncommon project. Many years ago I saw a photographer working with flour. It always stayed at the back of my mind and one day I wanted to create a photographic dreamworld for my own project. I looked up how to color flour -- we wanted to work with natural materials because we will all 'eat' a lot of it during the shooting, mainly the model. In fact I am a perfectionist when it comes to my own projects so we practiced one whole day in order to find out how we need to throw the flour, what angle, how much we need etc. We used flour and artificial pigments and the clothes were made by ourselves, so no brands to mention. Some parts were self made, others were no-name clothes from china that we combined the way we wanted them to be.