Experience Watch: The Australian Red Cross Blood Service
The idea of donating blood makes many people squirm – and this feeling is exactly what Jude Leon is fighting against at the Australian Red Cross Blood Service. Each year, Jude is given the massive task of attracting over 100,000 new donors to give blood. To move the needle, Jude has turned to personalised experiences – from geo-targeting at local blood banks to customised online messages. Discover how this not-for-profit is now drawing blood in record numbers.
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