Experience Watch: Circles.Life - Give Power Back To Build Customer Trust

Asia’s first fully digital telco company. That’s the mission for Circles.Life, Singapore’s newest telco that has managed to disrupt an entire industry within a few short years.

Their all-digital model would be a confronting reality for any business: no physical distributors. No retail businesses. Even the sim cards and phones are ordered online then couriered directly to customers.

But Circles.Life has found success by targeting Asia’s data-hungry mobile users and keeping the focus on transparency to buck the negative stereotype of hidden charges and lock-in plans.

Circles.Life may be making waves, but Senior Media Manager Guarav Gupta says their success starts with giving power back to the customer. Discover how Circles.Life is building a reputation for transparency, an engaged customer community, and evolving their customer understanding from to “cookies on blind browsers” to a master ID tracking every online interaction.

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