Experience Watch: Carlton & United Breweries – Distilling Gut-Feeling Into Data-Driven Insights
“As marketers, we’re often reliant on our gut to make decisions, that’s a really powerful tool but in isolation can be dangerous.”
Although Carlton & United Breweries (CUB) creates some of Australia’s most iconic draughts, engaging beverage lovers online is no easy task. Discover how Annalise Booker has been on a journey to seek data-driven insights that can validate business assumptions.
Although Carlton & United Breweries (CUB) creates some of Australia’s most iconic draughts, engaging beverage lovers online is no easy task. Discover how Annalise Booker has been on a journey to seek data-driven insights that can validate business assumptions.
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