Digital Transformation In Practice - Adobe Design Advantage Forum | Adobe UK

Adobe's Iona Walters chairs a panel discussion on digital transformation in practice, and how Design Advantage can drive tangible results, with Adobe's Scott Castle, Wipro Digital's George Ioannou, IBM iX's Chief Creative Officer - Europe Cheyney Robinson, and Hogarth's Chief Technology Officer Mark Keller.

Topics include:
- How are brands having to evolve as a result of the demand for digital transformation?
- How are they adapting to content creation to keep up with that demand?
- How is digital content changing the customer experience?
- How do you then measure the success of customer content consumption?
- How important is collaboration and streamlining the creative workflow in order to achieve all of this?

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Welcome to our Adobe channel for the UK audience. We'll be sharing videos covering everything from the latest creative product sneak peeks and insights from the digital marketing world, to top Acrobat tips for time saving and glimpses in to what creative students are getting involved in.

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