Data-Proven Experiences Make Magic Moments for Liberty Global
Using Adobe Analytics, Adobe Target, and Adobe Experience Manager, Liberty Global achieves its goals. The company consolidated multiple content management systems onto experience manager, measures customer interactions with Analytics, and delivers personalized content with help from Target. The standardized toolkit improves productivity while it helps the company delivery more consistent and relevant user experiences.
“Adobe Marketing Cloud enabled us to pull data out of multiple sources, harmonize them, and optimize the way we do business with our customers, enriching experiences,” says Rob Hoeijmakers, Senior Product Manager WCMS and Tooling, Liberty Global.
“Adobe Marketing Cloud enabled us to pull data out of multiple sources, harmonize them, and optimize the way we do business with our customers, enriching experiences,” says Rob Hoeijmakers, Senior Product Manager WCMS and Tooling, Liberty Global.
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