Customer Analytics: How to survive in a customer driven world
The analytics landscape is evolving towards more data, more complexity and, hopefully, more insights. What was known as "web analytics" a few years ago is now "digital analytics", incorporating more than just the web. "Predictive analytics" are just around the corner. But will "customer analytics" be the next big step? Will it save those of us who embrace the change?
Presenters:
PWC: Matthew Tod, Partner, Consulting
Presenters:
PWC: Matthew Tod, Partner, Consulting
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