Carnival makes travel and digital experiences seamless | Adobe Experience Cloud

Carnival Cruise Line understands the value of connecting digital and physical experiences for its travelers. So it’s created frictionless experiences with the help of Adobe Experience Cloud.

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Carnival recognized that to compete for travelers’ loyalty, it must create experiences that are easy and build excitement throughout the customer journey. “It’s just not the actual booking. We want to make sure you go online. You get excited about your destination,” Carnival Corporation’s director of strategy Veronica Jubera explains. Sharing the travel experience is important to Carnival, so it encourages distribution of images, videos, comments, and so on.

In order to better serve its customers, Carnival makes data-driven decisions, not simply working on hypotheses but being able to prove or disprove those hypotheses about customers and their experiences.

See how other hospitality brands leverage the integrated solutions in Adobe Experience Cloud: https://adobe.ly/2ABkdrb.

Visit the Carnival website at https://www.carnival.com/.