Cannes Lions 2016: #BloodSweatTears with McCann London - Pt 2
The final part of our #BloodSweatTears interview with McCann London.
At Cannes Lions 2016, our team interviewed creative teams from top agencies about their work nominated for prestigious Cannes Lions awards. McCann London, up for an award for their Survival Billboard campaign for Microsoft Xbox, walks us through all the gritty details of making billboard ads - yes, billboard ads - cool again, and effective. Add contestants who want a trip around the world, Tomb Raider, and bad weather - and you got a campaign worth talking about and watching.
At Cannes Lions 2016, our team interviewed creative teams from top agencies about their work nominated for prestigious Cannes Lions awards. McCann London, up for an award for their Survival Billboard campaign for Microsoft Xbox, walks us through all the gritty details of making billboard ads - yes, billboard ads - cool again, and effective. Add contestants who want a trip around the world, Tomb Raider, and bad weather - and you got a campaign worth talking about and watching.
ÖNERİLEN YAZILAR
YORUMLAR