Cannes Lions 2016: #BloodSweatTears with Goodby Silverstein & Partners
See the work behind the work. Goodby Silverstein & Partners talks about the "I am a Witness" campaign & emoji, created to help put an end to bullying.
The campaign - a Gold Lion winner at Cannes Lions 2016 (!) - was for the Ad Council, and many brands such as Adobe (our CMO Ann Lewnes played a major role) made it happen.
The original ad for the "I am a Witness" campaign is included in the above video, as well as early artwork.
#BloodSweatTears
#CannesLions
The campaign - a Gold Lion winner at Cannes Lions 2016 (!) - was for the Ad Council, and many brands such as Adobe (our CMO Ann Lewnes played a major role) made it happen.
The original ad for the "I am a Witness" campaign is included in the above video, as well as early artwork.
#BloodSweatTears
#CannesLions
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