Cannes Lions 2016: #BloodSweatTears with Golin
At Cannes Lions 2016, our team interviewed creative teams from top agencies about their work nominated for prestigious Cannes Lions awards. Golin, up for an award for the "My Messy Adventures" campaign from Persil (UK soap brand), talks about how the team partnered up with the estate of famed author Roald Dahl, and used his amazing themes and illustrations to create a digital campaign that gets kids out in the real world, and dirty!
About My Messy Adventures
My Messy Adventure, is a world-first, interactive story co-created
with the Roald Dahl Literary Estate. The adventure used mobile
technology to encourage children to go outdoors and explore the
world around them. Make your own Messy Adventure:
www.persil.co.uk/mymessyadventure#
#BloodSweatTears
#CannesLions
About My Messy Adventures
My Messy Adventure, is a world-first, interactive story co-created
with the Roald Dahl Literary Estate. The adventure used mobile
technology to encourage children to go outdoors and explore the
world around them. Make your own Messy Adventure:
www.persil.co.uk/mymessyadventure#
#BloodSweatTears
#CannesLions
ÖNERİLEN YAZILAR
YORUMLAR