Cannes Lions 2016: #BloodSweatTears Quick Cut with McCann London
Want to see the full interview? Go here: https://www.youtube.com/watch?v=gpkot4wdKQI
We went to Cannes Lions 2016 and interviewed creative teams at top agencies about their work nominated for prestigious Cannes Lions awards. McCann London, up for an award for their Survival Billboard campaign for Microsoft Xbox, walks us through all the gritty details of making billboard ads cool. Add contestants who want a trip around the world, Tomb Raider, and bad weather - and you got a campaign worth talking about.
We went to Cannes Lions 2016 and interviewed creative teams at top agencies about their work nominated for prestigious Cannes Lions awards. McCann London, up for an award for their Survival Billboard campaign for Microsoft Xbox, walks us through all the gritty details of making billboard ads cool. Add contestants who want a trip around the world, Tomb Raider, and bad weather - and you got a campaign worth talking about.
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