BNP Paribas: Driving Client Connections
See how BNP Paribas, one of the largest banks in the world, emphasizes close client relationships using a mobile apps strategy. In a competitive market where wealth management clients expect frequent communications with their financial advisors, BNP Paribas developed its Voice of Wealth app using Adobe Experience Manager Mobile to educate and inform clients about investment and market trends as soon as they happen.
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