Adobe Summit 2013 – What is real-time marketing?

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At Adobe Summit 2013 (summit.adobe.com) Tim Wilson, Summit Insider, asks attendees if real-time marketing is, well, real. Many marketers, advertisers and marketing analysts talk about real-time marketing, and Adobe Marketing Cloud – with its deep analytics, ties to Creative Cloud and new more social UI – sure would seem like the right solution. So the question is, are there “real-time” marketers now?