Adobe Panel at Cannes Lions 2011 – Advertising Meets Digital Publishing (highlights video)

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This year at Cannes, our CTO Kevin Lunch hosted a panel titled “Advertising meets Digital Publishing: the Hot Issue.” Kevin was joined by esteemed panelists — Hamish Robertson from Vanity Fair, John Battelle from Federated Media, Steve Simpson from Ogilvy & Mather, and Christian Haas, Goodby, Silverstein & Partners. The panel touched on a variety of topics, including the #futureofdigital advertising, the evolving role of the Editor as the web continues to host increasing amounts of content, and the multiscreen revolution.