Adobe Experience Makers | Targeting the right experiences with SunTrust Bank

A quick talk on how SunTrust Bank leverages its website for lead gen, sales, education, and more. Group VP Diana Caplinger discusses why it’s important to treat customers individually and create personalized touchpoints. Get more insights from brand leaders—follow Adobe Experience Cloud: https://adobe.ly/2FUR8VM

Discover more personalization strategy thoughts at https://adobe.ly/2EQS8uX.

The SunTrust website is built to serve a multitude of needs. The company sees it as a critical customer-centric tool, connecting users to services, information, and self-evaluation tools to help build financial health.

In addition, SunTrust creates online and offline touchpoints that build financial confidence. What does experience creation mean to SunTrust Bank? Putting the individual customer at the front of everything it does, digitally or otherwise.

Check out the SunTrust Bank website at https://www.suntrust.com/.

Find out how Experience Cloud helps build engaging, personalized brand experiences at https://adobe.ly/2oekfzl.

Explore more digital marketing insights from financial services brands:
UBS - https://adobe.ly/2F4gQrF
Prudential Financial - https://adobe.ly/2EpGFkU
DBS Bank - https://adobe.ly/2GeKXvI

Discover how Adobe Experience Cloud enables you to make every touchpoint a personal experience at https://adobe.ly/2oh3ymP.