10 Tips for creating optimized personalized experiences
Consumers are often overwhelmed with irrelevant content and frustrated when they cannot easily find what they want or need. Digital marketers find it challenging to engage a diverse array of visitors on a personal level and present a tailored, functional path through their web or mobile site to successful conversion. They must quickly identify and deliver the most relevant, engaging experience at each critical point of interaction throughout a customer's journey. We know, we know—easier said than done. But by the end of this session, you will have 10 tips and tricks to make personalisation easier and more effective.
Presenters:
RSA: Daniel Huddart, Head of analytics & web development
Presenters:
RSA: Daniel Huddart, Head of analytics & web development
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